Reasons to Ride #2  – riding a bike makes you happy

Purely on a physiological level, outdoor pursuits increase your body’s production of Serotonin, a natural hormone that gives a feel good factor. Riding feels good!

If you use the bike to work scheme, you can make yourself happy by beating the taxman. Discounts on new bikes exceeding 40% are possible.

Cycling is of course a social activity, and leisure riding with friends or family is a great way to spend time together, get fit and enjoy local scenery.